Here's what the official facebook blog writes about it:
With the Subscribe button, we're making it easier to do both. In the next few days, you'll start seeing this button on friends' and others' profiles. You can use it to:
- Choose what you see from people in News Feed
- Hear from people, even if you're not friends
- Let people hear from you, even if you're not friends
Choose What You See in News Feed
You're already getting your friends' posts in News Feed. With the Subscribed button, you can choose how much you see from them:
- All updates: Everything your friend posts
- Most updates: The amount you'd normally see
- Important updates only: Just highlights, like a new job or move
You can also decide what types of updates you see. For example, you could see just photos from one friend, no stories about games from another, and nothing at all from someone else.
How To Enable the Facebook Subscribe Button Visible In Your Profile
When you login to your Facebook account you'll be able to see the image below. All you have to do is to click Allow Subscribers button.
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On the next options is to Edit Subscriber Settings - simply set the following options appropriately to your liking.
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1. Click on Profile button then click View As
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3. You should now be able to see the Subscribe Button below your own profile picture. If you so, then you've configured it correctly.
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